1av8r I've not been looking to argue with you at all but if you read your posts I felt that they were all colored as a challenge. Mea Culpa if I was wrong.
As far as running businesses goes, B-I-G business works on a completely different scale than us mere humans do. Does an automobile maker know a new model will sell after investing many millions on it? No they do not, ROI is no Guarantee. When I worked at IBM's development labs we had dog sellers that were tailor made to compete with Compaq, Dell, HP and others and lost a bunch, it was a cost of doing business.
We used to say, "A couple of hundred million here, a couple of hundred million there and pretty soon you're talking REAL money"
Again, mea culpa I meant no challenge, I WAS looking for "insider or published info on the subject"