target/range or self defense? no real reason to stay away from any commercial ammo - your gun will eat it all..
I personally like the hornady branded defense ammo - I have a case of their 125 gr hollow point xtp, shoot it in my 19 snub and couple of other 357s.
for target I like to use fmj - 158 grain if I can find it, but mostly anything goes..
no real reason to run lead round nose or even jacketed soft points in a modern 357 unless you are reloading or hunting.. although it will certainly digest them..
you can also run 38 +P in it if you want a bit less of a thump, I run that in the smaller frames..